Love. Who knew it was such a successful business strategy?
What sort of relationship do you have with your customers? Is it a business relationship, where you are prompt, effecient and accurate? That’s not enough, these days. It’s got to be more of a personal relationship, where you show that you care about them as well as their business. Do you know their birthday? Do you know the names of their kids? Do you send them handwritten thank you cards? Simple stuff, right? Only if you do it.
Customer loyalty today is very fragile. It’s easy for customers to migrate from one vendor to another. Except if they love you. Then, it’s difficult, if not impossible, for them to even think about “dating” a company besides yours. You need to tell them how much they mean to you, and how much you like working with them. It’s not difficult, and it only takes a few seconds to say it or write it. The good news is, in all probabality, your compeition is not doing any of this. They are taking their customers for granted, and those customers know it. It won’t take much effort on your part to steal these customers away from your competition. Once they love you, they will remain loyal.
Get going. Start showing your customers how much you love them. They’ll reciprocate in no time.