Social media sites are very alluring. They make all sorts of implied promises. “More connections!” “Reach more people!” Even the names for contacts are appealing. Facebook wants to increase our number of Friends, where Twitter speaks about Followers.  It all sounds good, and in fact, a lot of it is very good. But, many of us are on these sites, and we don’t know why. We aren’t using the sites. Instead, we gather names with no idea of what to do with them. We are collecting but not connecting. Here are a fews suggestions for you.

1. Post regularly. Let us know what you have been up to. Let us celebrate your successes with you, and allow us help you with your challenges.

2. Comment on other people’s posts. Share your opinions and beliefs with us. Even if you just “like” others’ comments, we will better understand who you are and what you value.

3. Invite discussion by posing a question. I am always amazed at how strong a reaction these types of posts get. I asume it’s because we want to share, even in public, our opinions and beliefs.

4. Think of your connections as people, not just numbers. What would interest them, or amuse them, or surprise them?

5. Participate in this new landscape. Use a site to contact someone you may not know all that well and ask them a question, or get their opinion, or seek their advice. Start building a relationship. It’s easier than you think.

The social media sites are all strong and powerful tools that can help you connect with people around the world, or help you discover a new one. You are only limited by your creativity.